What is Auto ID Solutions ?

 

Auto ID /AIDC typically refers to Automatic Identification and Data Capture. It’s a set of technologies used to automatically identify objects, collect data about them, and enter that data directly into computer systems without human intervention.

It is commonly associated with logistics, inventory management, and retail operations.

 

How AIDC is used for :

1. Customer Behavior Tracking
RFID tags or QR codes can track customer movement in a store, helping marketers understand foot traffic patterns and optimize product placements.

 

2. Inventory-Awareness
With accurate, real-time inventory data from AIDC, logistics team will be aware of the stock level, reducing the risk of expiring or outdated items.

 

3. Event Marketing & Lead Capture
At trade shows or events, AIDC (e.g., badge scanning or NFC taps) can be used to quickly capture visitor data for follow-up marketing efforts.